Samsung has unveiled a tablet that can switch between the Windows 8 and Android operating systems.
The Ativ Q has a 13.3in (33.8cm) screen that sits over a keyboard that can be folded out for typing or set to act as a stand. In addition it has a stylus.
It comes just over a fortnight after Asus unveiled its own laptop-tablet hybrid which also runs both Microsoft and Google's systems.
One analyst said he expected this to be a trend that other firms would follow.
"It's a very cost-effective way for manufacturers to offer extra value to consumers at a time when it's very hard to differentiate benefits from one device to another," said Chris Green, principal technology analyst at Davies Murphy Group.
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