Strategic Partnerships, Advancement & Communications (SPAC)

SPAC



Communications Unit

Led by Manager Communications, this Unit is tasked to develop and implement Communications Strategy and generic and specific communications plans; coordinate media interviews, briefings and PR campaigns; develop communication practices and use of professional communication materials and modes. It also undertakes preparation and issuance of statements, articles, and reports to a variety of media outlets in the region, including print, television, and radio. It does regular Media Monitoring to ensure positive image of the University. As per the Media Relations Policy and Guidelines, the Unit also coordinates responses to any media query that may arise. The Communications Unit is also responsible for ensuring the effective implementation of the Media Coverage Information Guideline and the Internal and External Communications Guideline for USP staff. On the publications side, monthly USP Beat; Handbook and Calendar; Prospectus; Orientation Guide and the Annual Report are some examples of the high quality work that SPAC produces through the Communications Unit and other sections of the University. 

What We Do

The Communications Unit is tasked with the implementation of the Universityís Communications Strategy and Plan which seeks to develop and deliver strong, differentiated and unified message which can be rolled out University wide across both online and offline materials which will support the USP Brand development. It is also responsible for developing communication practices and use of professional communication materials and modes to engage with both staff and students of the University at all levels. 

The Unit is responsible for producing and disseminating high quality, targeted and impactful collateral both online and in printed version to the University community to ensure timely distribution of news and information on developments within USP in an accessible, transparent and accountable manner. These include USP Beat, Prospectus, Handbook & Calendar, Annual Report, Strategic Plan, website news and articles and other documents. It is also responsible for editing of USP publications to guarantee clarity and accuracy, and information gathering for substantial publication projects.

Coordinating media briefings and Public Relations (PR) campaigns is another key responsibility of the Unit to ensure that the University reliably notifies, shares, persuades and engages major external and internal stakeholders in the affairs of the University. Another core function is to gather information on all the events and activities at the University and then share this information with the widest possible audience, provide technical advice to other faculties, schools, sections and regional campuses of the University relating to the format and content of publications, and the continuous improvement to all USP promotional materials.

The Communications Unit is also responsible for controlling the tukutuku email service or All Staff/All Student emails which are unsolicited emails sent out to large quantity of recipients for the purpose of information dissemination and communication. The All Staff/All Student email distribution lists contain the email addresses of all currently registered University staff members and students respectively. This service is guided by the All Staff/All Student Email Distribution Policy (Policy Number: 10.01.2).

In addition, arranging media interview for the Vice-Chancellor and President and other University faculties/schools/sections and regional campuses; maintenance of the University photo archives; consistent and constant updating of news and information on the main USP website which is accessible by all students, staff, and the general public; and responding to volatile and negative media queries regarding the University and its regional campuses in order to maintain accountability and transparency of its dealing with all its stakeholders. 

The Unit is also responsible for regular media monitoring to ensure that any news, information and content about the University is in accurate context and to keep on top of publicity, trends and to generally manage the reputation of the University in the media and public arena. 

Media Relations Policy

Media Relations Policy and Guidelines

The University has an existing Media Relations Policy and Guidelines (Policy Number: 1.6.4.02) which is designed to ensure that the Universityís (including all of its institutions and staff) communications with the media are clear and consistent. The application of the Media Relations Policy and Guidelines will safeguard USPís reputation as a trusted, credible and reliable source of information. It clarifies the responsibilities of the SPAC Office and delineates responsibility for communications and media liaison by the subject and scope of media enquiry. This Media Coverage Information Guideline will be used parallel to the Media Relations Policy and Guidelines to ensure that that all USPís events and news are covered in the media throughout the region.

Media Coverage Information

Media Coverage Information Guidelines

The Communications Unit has created the Media Coverage Information Guideline (MCIG) to provide a guideline to staff on what the Communications Unit of SPAC requires from staff in preparing accurate and professional media releases, articles, interviews and responses to the queries that are raised by the media; and To define and set out the process and procedures required to be followed by USP sections when requesting media coverage of events, making major announcements, writing articles, and conducting interviews, which assist in raising the Universityís profile regionally and internationally. 

Communication Guideline

Communication Guideline for Staff of USP

The Communications Unit is also responsible for the monitoring the use of the Communications Guideline for Staff of USP to ensure effective and professional communication both internally and externally by the staff of the University. These Guidelines are a resource which will assist staff to better understand what is expected from them in terms of communication, as staff of USP. It covers various communication modalities, suggests how one might choose which modality is most appropriate for a situation, and provides information on issues such as accessibility, specific notes on common forms of communication, such as email, and raises topics such as boundaries, risks, safeguards, and professionalism.

Media and Public Relations

Media and Public Relations

Our objective is to assist the media in providing quick, accurate responses to questions about the University. We take a proactive approach in promoting the major achievements of the University by highlighting and promoting major achievements and daily events.

The Development, Marketing & Communication publishes the USPBeat news magazine.

For assistance or more information, contact:

Media & PR Coordinator,
Communications,
Tel: (679) 323 2039
Email: communications(at)usp.ac.fj 


USPBeat Issues

Communications Strategy

Communications Strategy and Plan

Publications

Publications

The Communications Unit produces a range of publications for the University.

All requests for the production of promotional materials must be sent to the Communications Manager at communications(at)usp.ac.fj. Further information, visit the Corporate Identity page.

 

PUBLICATIONS

 

Prospectus

Handbook and Calendar

USP Prospectus 2018 is for all potential (prospective) students who are considering applying for admissions. It contains information about USP and the available courses, including advice on how to apply and the benefits of joining USP and enrolment for further education.
 Read Now 
 Download (size: 10.6MB)

The USP 2018 Handbook and Calendar is the University's document of authority and contains information on programmes, regulations and administrative and academic staff. 
 Read Now 
  Download (size: 5.0MB)

 


2017 USP Annual Report

USP Strategic Plan 2013-2018

USP Annual Report is a comprehensive report on USP's activities throughout the preceding year. Its intended to give shareholders and other interested people information about USP's activities and financial performance. 

 Read Now 
Download
 (size: 23MB)

USP Strategic Plan is an USP's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue 2013-2018 strategy.
 Read Now 
Download (size: 4.3MB)

 


Orientation Guide

The 2018 Orientation Guide introduces new students at Alafua, Emalus and Laucala Campuses to USP - its services, campus life and contact details.
 Read Now 
Download (size: 4.45MB)

 


ARCHIVE PUBLICATIONS

Email Distribution

All staff/student email distribution

The all staff/student email distribution policy has been updated.  

Emails to University staff and students will be sent only at 12.00pm.

Only general community announcements that require the attention of all University staff and students will be distributed through these lists. All events will no longer be sent as individual email messages. Notices will be posted on the events page on the University website. 

Full details of the policy can be found on Email Distribution Policy.  For email or events distribution, send information to: tukutuku(at)usp.ac.fj 

Communications Team

Manager Communications
Kalpana Prasad

Tel:  (679) 323 2210
Fax: (679) 323 1551
Email: kalpana.prasad(at)usp.ac.fj  

Manager Communications is responsible for providing strategic direction and coordination to the Communications team and is responsible for the implementation of the Communications Strategy and Plan as well as ensures the adherence of the Media Relations Policy and Guidelines, Media Coverage Information Guidelines and the Communications Guidelines for USP staff. 


Media & PR Coordinator
Ana Tamani

Tel: (679) 323 2039
Fax: (679) 323 1551
Email: ana.tamani(at)usp.ac.fj 

The Media and Public Relations Coordinator is responsible for media liaison, issuing of Press Releases, USP Web News and editor of the University Newsletter: USP Beat.


Media & PR Assistant
Mubeena Shaheed

Tel: (679) 323 1669
Fax: (679) 323 1551
Email: mubeena.shaheed(at)usp.ac.fj  

The Media and Public Relations Assistant provides assistance to Manager Communications and is responsible for media liaison, issuing of Press Releases, USP Web News and editor of the University Newsletter: USP Beat.


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Page updated: Thursday, May 24, 2018
Strategic Partnerships, Advancement & Communications (SPAC)
The University of the South Pacific
Laucala Campus, Suva, Fiji
Tel: (679) 323 2148
Fax: (679) 323 1551