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| Seminar
on "Economic Impact of E-Commerce Strategies
for Marketing and Micro-Tourism Enterprises" |
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| The following documents are available for
download:
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| A series of seminars were held in Fiji,
Tonga, and Samoa to share the results of the
research titled "Economic Impact of E-Commerce
Strategies for Marketing and Micro-Tourism
Enterprises". Technical trainings were also
provided on the basic skills of ICT use for
marketing by Small Micro-Enterprises (SME).
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| The seminars
and trainings [pdf] (SIZE:
195KB) were held on the following
dates: |
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9th - 10th
Feb |
Suva |
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12th - 13th Feb |
Lautoka |
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16th - 17th Feb |
Samoa |
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23rd - 24th Feb |
Nukualofa |
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26th Feb |
Vavau |
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| This research was undertaken by the project
to identify the e-commerce experiences of
small and micro-tourism enterprises and the
factors that have influenced their decision
on web-site establishment and Internet services
subscription. The research collected primary
data from the tourism operators from Fiji,
Samoa and Tonga on the impact of e-commerce
activities on the revenue of their enterprises. |
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| The first day of the two-day seminar focused
on sharing the results of the research. The
technical class on the second day involved
basic training and the use of email and internet
for beginners to web-page maintenance for
more advanced users. |
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