Economic Impact of E-commerce for Marketing Small and Micro Tourism Enterprises - Training Summary

Seminar on Economic Impact of E-Commerce Strategies for Marketing and Micro-Tourism Enterprises

A series of trainings was conducted to share the results of the research titled "Economic Impact of E-commerce strategies for the marketing small and micro tourism businesses"; collect qualitative data from participants' arising from their reflections, group brainstorming, and many discussions; and raise awareness of the tourism sectors stakeholders the usage of ICT as a marketing. Each of the program comprised of seminar for research results sharing and technical training on email and webpage maintenance. A manual on how to carry out webpage maintenance was also developed by Mr. Christopher Robbins, a Multimedia Specialist at USP, Fiji. Netscape was downloaded and utilized for this training.

Conference on Information and Communication Technology (ICT) in Our Life

On 16th June 2004, Prof. James McMaster presented the findings of his research during the ICT in Life Conference. The Conference was organised by the ICT Capacity Building at USP Project and held at the AUSAid Lecture Theatre at USP, Suva but broadcasted live to all USP member countries simultaneously.

Presentation of Findings on E-Tourism Research: The Role of ICT in the enhancement of the Tourism Sector

On 3rd November 2004, the Project organised a presentation titled ICT Utilization in Tourism at USP. Ms. Maki Kato the research findings titled "Empirical study on the Internet marketing for Small and Micro-sized Hotel Operators'. The main objectives of the presentations were to share the results of the two ICT and Tourism related researches, to obtain feedback from key stakeholders on the research results, and to raise the profile of tourism and ICT related issues.