School of Management and Public Administration


Dr. Gurmeet Singh


Position: Associate Professor

Email: gurmeet.singh(at)

Phone: +679-3232464

Room: S244

Winner of the 2016 Amity Global Academic Excellence Award


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Dr. Gurmeet Singh is an Associate Professor in Management at School of Management and Public Administration, The University of the South Pacific, Fiji. He has over 20 years of experience in teaching, research, consultancy and executive training for industries. He held teaching and research assignments at various universities in India and Africa. He has wide range of teaching and research experience, and has not only taught but developed various courses in the area of marketing and management both at graduate and undergraduate levels.

He has contributed more than 100 articles in leading International journals and International conferences including more than 40 articles in ABDC and other ranked international journals. Dr. Singh is editor of Journal of Pacific Studies an ABDC ranked Journal and an associate editor for ABDC ranked Journal of Global Marketing (Taylor Francis). He is also member of Editorial Review Board for Journal of Business Research, a top tier (A ranked) Journal published by Elsevier. He is the recipient of 2008 ‘Japan’s outstanding research on development Award’ and 2016 ‘Amity Global Academic Excellence Award’. Amity Global Academic award was based on his impeccable academic background and contribution in the field of education and research.  He has done a number of consulting projects for Training and Productivity Authority of Fiji (TPAF), Fiji Public Service Commission and PICPA. He has won research grants from major funding agencies including PARDI, GDN, ODN and USP SRT and FRC funding. His current research interests include Social Entrepreneurship, Project Management, business ethics, Food security and Food consumption behavior, e-Governance for improving service quality, open innovation and service operations management.



de Vries, Reinout E. and Pathak, Raghuvar D. and van Gelder, Jean-Louis and Singh, Gurmeet (2017) Explaining Unethical Business Decisions: The role of personality,environment, and states. Personality and Individual Differences, 117 . pp. 188-197. ISSN 0191-8869

Slack, Neale J. and Singh, Gurmeet (2017) Diagnosis of Organizational Culture in Public Sector Undertakings Undergoing Reforms. Public Organization Review, TBC . pp. 1-22. ISSN ISSN 1566-7170

Singh, Gurmeet and Naz, Rafia and Narayan, Jashwini J. (2017) Investigating critical factors for adoption of e-learning in the South Pacific Region. International Journal of Instructional Technology and Distance Learning, 14 (2). pp. 41-58. ISSN 1550-6908

Slack, Neale J. and Singh, Gurmeet (2016) An insight into public sector readiness for change – the Fiji experience.Journal of Pacific Studies, 36 (2). pp. 41-66. ISSN 1011-3029

Rahman, Mohammad Habibur and Naz, Rafia and Singh, Gurmeet (2016) E-government prospects and challenges in Fiji. Electronic Government, An International Journal, 12 (2). pp. 186-200. ISSN 1740-7494

Saini, Harsh and Lal, Sunil P. and Naidu, Vimal V. and Pickering, Vincel W. and Singh, Gurmeet and Tsunoda, Tatsuhikoand Sharma, Alokanand (2016) Gene masking - a technique to improve accuracy for cancer classification with high dimensionality in microarray data. BMC Medical Genomics, 9 (3). pp. 74-83. ISSN 1755-8794

Sewak, Aarti and Singh, Gurmeet (2016) Integrating Social Marketing Into Fijian HIV/AIDS Prevention Programs: Lessons From Systematic Review. Health Communication, NA . pp. 1-9. ISSN 1041-0236

Gray, V. and Fam, K.S. and Singh, Gurmeet (2015) Chinese cultural values and personal referral sources in international education choice. Journal of Promotion Management, 21 (6). pp. 817-834. ISSN 1049-6491

Naz, Rafia and Singh, Gurmeet and Narayan, Jashwini J. and Prasad, Ashna and Devi, Kritika (2015) Management Education in the Era of Globalisation: Challenges, Prospects & the Way Forward for the South Pacific Region. Journal of Pacific Studies, 35 (3). pp. 79-94. ISSN 1011-3029

Narayan, Jashwini J. and Singh, Gurmeet and Naz, Rafia (2015) When Contracting-out Doesn’t Work: A Case of a GCC in the Pacific Islands. Fijian   Studies: A Journal of Contemporary Fiji, 13 (12). pp. 29-56. ISSN 1728-7456

Devi, Karishma Kavita and Singh, Gurmeet and Naz, Rafia and Fam, Kim-Shyan (2015) Cross - cultural food consumption behavior of consumers in Fiji. International Journal of Business and Economics, 14 (1). pp. 105-126. ISSN 1607-0704

Slack, Neale J. and Singh, Gurmeet (2015) Public Sector Reforms and Service Quality Issues from the Perspective of the Small Island Developing States in Pacific: A Case of Fiji. International Journal of Public Administration, 38 (10). pp. 712-723. ISSN 0190-0692

Narayan, Jashwini J. and Singh, Gurmeet (2014) Public enterprise reforms and financial performance of government commercial companies of Fiji. International Journal of Public Administration, 37 (11). pp. 756-772. ISSN 0190-0692

Zwikael, O. and Pathak, Raghuvar D. and Singh, Gurmeet and Ahmed, Shamsuddin (2014) The moderating effect of risk on the relationship between planning and success. International Journal of Project Management, 32 (3). pp. 435-441. ISSN 0263-7863

Liligeto, Rejieli and Singh, Gurmeet and Naz, Rafia (2014) Factors influencing Consumer Perception (CP) towards TV and newspaper advertising. Journal of Pacific Studies, 34 (2). pp. 63-86. ISSN 1011-3029

Singh, Gurmeet and Prasad, Ashna A. (2014) Innovation and entrepreneurial activities of SMEs in Fiji. International Journal of Entrepreneurship and Small Business, 22 (2). pp. 251-265. ISSN 1476-1297

Neill, S. and Singh, Gurmeet and Pathak, Raghuvar D. (2014) Technology and marketing capabilities in a developing economic context: assessing the resource - based view within a boundary condition. International Journal of Business and Economics, 13 (1). pp. 75-92. ISSN 1607-0704

Devi, Kritika and Singh, Gurmeet and Naz, Rafia (2013) Marketing Information System (MkIS): Benefits for Small and Medium Enterprises in Fiji. Journal of Information and Knowledge Management, 12 (01). pp. 1350009-1. ISSN 0219-6492

Singh, Gurmeet and Naz, Rafia and Devi, Kritika (2013) Challenges of using marketing information system (MkIS) by SMEs in Fiji. International Journal of Entrepreneurship and Small Business, 19 (3). pp. 379-398. ISSN 1476-1297

Pitia, Naolah and Singh, Gurmeet and Naz, Rafia (2013) Postal service reforms in Solomon Islands of the South Pacific: evaluating consequences on public service delivery and customer satisfaction. International Journal of Public Administration, 36 (12). pp. 821-830. ISSN 0190-0692

Prasad, Ashna A. and Singh, Gurmeet (2013) Problems and development issues of SMEs in Fiji. International Journal of Entrepreneurship and Small Business, 19 (1). pp. 21-34. ISSN 1476-1297

Singh, Gurmeet and Rustagi, N. (2012) ISO 9000 - is it panacea for small businesses in developing countries?International Journal of Services and Standards, 8 (1). pp. 58-73. ISSN 1740-8849

Singh, Gurmeet (2012) Political environment and its impact on tourism marketing: a case study of Fiji. International Journal of Marketing, Financial Services & Management Research (IJMFSMR), 1 (6). pp. 1-13. ISSN 2277-3622

Sewak, Aarti and Singh, Gurmeet (2012) Assessment of the Fiji-based condom social marketing (CSM) program.Sexuality & Culture: An Interdisciplinary Quarterly, 16 (4). pp. 389-407. ISSN 1095-5143

Russell, Stephen and Limalevu, Leone and Singh, Gurmeet and Pathak, Raghuvar D. (2012) Building resiliency to natural hazards in Pacific Island communities. The International Journal of Climate Change: Impacts and Responses, 3 (3). pp. 11-30. ISSN 1835-7156

Pathak, Raghuvar D. and Belwal, R. and Singh, Gurmeet and Naz, Rafia and Zoubi, K.A. and Smith, R.F.I. (2012) Citizens’ perceptions of corruption and e-governance in Jordon, Ethiopia and Fiji- the need for a marketing approach.Electronic Government, An International Journal, 9 (3). pp. 309-332. ISSN 1740-7494

Singh, Gurmeet and Gautam, H. (2012) Medical tourism - unwrapping the gift of globalisation. International Journal of Education Economics and Development, 3 (1). pp. 19-32. ISSN 1759-5673

Belwal, R. and Tamiru, M. and Singh, Gurmeet (2012) Microfinance and sustained economic improvement: women small-scale entrepreneurs in Ethiopia. Journal of International Development, 24 (S1). S84-S99. ISSN 0954-1748

Singh, Gurmeet and Gautam, H. (2012) Television advertising and viewers’ attitude: A comparative study of Fiji and India. Journal of Pacific Studies, 32 . pp. 72-89. ISSN 1011-3029

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