Led by Manager Communication, this Unit is tasked to develop and implement a communications strategy and generic and specific communication plans; coordinate media interviews, briefings and PR campaigns; develop communication practices and use of professional communication material and modes. It also undertakes preparation and issuance of statements, articles, and reports to a variety of media outlets in the region, including online, print, television, and radio. It carries out regular media monitoring to ensure a positive image of the University.
The Unit coordinates responses for any media enquiry that may arise. The Communication Unit is also responsible for ensuring effective implementation of internal and external Communication for USP staff.
USP Beat (monthly newsletter); Handbook and Calendar; Prospectus; Orientation Guide and the Annual Report are some examples of the high quality work that is produced through the Communication Unit with other sections of the University.
What We Do
The Communications Unit is tasked with the implementation of the University’s Communications Strategy and Plan which seeks to develop and deliver strong, differentiated and unified message which can be rolled out University-wide across both online and offline materials which will support the USP Brand development. It is also responsible for developing communication practices and use of professional communication materials and modes to engage with both staff and students of the University at all levels.
The Unit is responsible for producing and disseminating high quality, targeted and impactful collateral both online and in printed version to the University community to ensure timely distribution of news and information on developments within USP in an accessible, transparent and accountable manner. These include USP Beat, Prospectus, Handbook & Calendar, Annual Report, Strategic Plan, website news and articles and other documents. It is also responsible for editing of USP publications to guarantee clarity and accuracy, and information gathering for substantial publication projects.
Coordinating media briefings and Public Relations (PR) campaigns is another key responsibility of the Unit to ensure that the University reliably notifies, shares, persuades and engages major external and internal stakeholders in the affairs of the University. Another core function is to gather information on all the events and activities at the University and then share this information with the widest possible audience, provide technical advice to other faculties, schools, sections and regional campuses of the University relating to the format and content of publications, and the continuous improvement to all USP promotional materials.
The Communications Unit is also responsible for controlling the tukutuku email service or All Staff/All Student emails which are unsolicited emails sent out to large quantity of recipients for the purpose of information dissemination and communication. The All Staff/All Student email distribution lists contain the email addresses of all currently registered University staff members and students respectively. This service is guided by the All Staff/All Student Email Distribution Policy (Policy Number: 10.01.2).
In addition, arranging media interview for the Vice-Chancellor and President and other University faculties/schools/sections and regional campuses; maintenance of the University photo archives; consistent and constant updating of news and information on the main USP website which is accessible by all students, staff, and the general public; and responding to volatile and negative media queries regarding the University and its regional campuses in order to maintain accountability and transparency of its dealing with all its stakeholders.
The Unit is also responsible for regular media monitoring to ensure that any news, information and content about the University is in accurate context and to keep on top of publicity, trends and to generally manage the reputation of the University in the media and public arena.