Led by Manager Marketing, the Unit is responsible for developing and implementing marketing strategies and plans that support the University’s Strategic Goals. The Unit produces a range of print marketing materials and maintains an engaging digital plan through a strategic web presence, social media channels and multimedia content to ensure clear, concise communication of messages. The Unit also organises University’s marketing events such as Open Day and Vice-Chancellor and President’s selected events such as Medals and Prizes Awards Ceremony. It also liaises with private sector and other organisations regarding sponsorship and cooperation. The graphic designers create advertisements and designs and vet all published materials to ensure that USP is presented in the most professional manner as per the University’s Brand and Style Guide. The Unit also coordinates the Executive Marketing Committee which meets to consider and approve marketing campaigns and collaterals for enrolment.
What We Do
The Unit is guided by the Marketing Strategy and Plan which is derived from the University’s Strategic Plan and is a set of strategic objectives with operational plans to achieve the vision of the University. The key role of the Unit involves conducting marketing campaigns with a view to increasing enrolments and have a proactive approach in engaging external and internal stakeholder support for the University. It has dedicatedly included regional students in marketing materials to develop campus-specific Marketing Plans. All regional campus marketing material have been customised to each campus. The effective marketing and enrolment campaigns are useful in attracting prospective students from within USP member countries and beyond. The Unit works closely with faculties, sections and regional campuses to ensure that the marketing plan and campaigns conform to the Marketing Strategy and branding of the University.
The Unit manages a marketing events calendar to promote the University as well as coordinate committee meetings for Executive Marketing Committee on the marketing plans and activities for each semester and campus. It has been steering Focus Group sessions with high school students and first year University students to evaluate their feedback on the University’s marketing methods and outreach programmes. Feedback and analytical reports from Focus Group sessions as well as various Marketing Surveys conducted assist the Unit in analysing what strategies work for the University and making appropriate recommendations to the Executive Marketing Committee. In addition to the above, the University Graphic Artists are also based in the Marketing Unit although they provide support to other sections of the University as well.
The Unit has been instrumental in increasing USP’s marketing campaign through social media and digital marketing. It has been implementing the Digital Marketing Plan to increase digital marketing activities as compared to traditional marketing activities. Assistance in digital marketing is also provided to regional campuses.