Leitonga’s Journey of Growth and Empowerment

 

On the small island of Emau, about 30 minutes from mainland Shefa in Vanuatu, lives Leitonga Ben, a determined small business owner. She began her journey running a namakal (kava bar), which provided steady income for her family. But in 2024, an opportunity came that helped her think bigger about her business and her future.

In August 2024, Leitonga attended a Financial Literacy Training in Tanoliu, Vanuatu, supported by the USP component of the Pacific European Union Marine Partnership (USP PEUMP) programme, funded by the European Union and the Government of Sweden. The training opened her eyes to the importance of budgeting, saving, and prioritising income.

With the new knowledge, Leitonga diversified her business. Together with her husband, she ventured into fishing, investing carefully in what they needed to grow. Over time, they were able to purchase new eskis, bait, fishing lines, life jackets, and other essentials to strengthen their business. Their fishing income not only provided for the family but also helped them build their home; a dream they had long carried.

“Budgeting and prioritising funds has helped me purchase all these,” Leitonga explained proudly. Through careful savings, she has also managed to pay school fees for her daughter, put aside emergency funds stored safely in a bottle, and make plans for the future.

Now, Leitonga aspires to expand further into poultry farming, as well as purchase a new boat and engine to grow her fishing business. Her journey is not just about personal growth – she also shares her knowledge with her community through the Namarouwia Women’s Association, encouraging other women to embrace financial literacy as a pathway to empowerment.

Leitonga’s story shows how one training, combined with determination and discipline, can transform a livelihood. From running a small kava bar to building a fishing business and setting her sights on poultry farming, she is creating a brighter future for her family and community.