Bachelor of Arts (Communication & Media)

On successful completion of this programme, graduates are expected to be able to:

  1. Communicate effectively and appropriately in a range of contexts
  2. Demonstrate understanding of the principles that underpin effective communication.
  3. Critically analyse texts, paying attention to their sources, their truth claims, and the devices used to construct these claims.
  4. Create texts, resources and marketing plans for specific audiences, purposes and contexts.
  5. Demonstrate sound planning, decision – making and problem – solving abilities.
  6. Apply ethical and professional principles and practices.
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